PeaceHealth partnered with Sockeye to create a new identity and brand campaign . They aimed to unite their voice and celebrate what it means to truly see and care for individuals. The message was sincere. At PeaceHealth, they see more than a patient. They see a whole person, providing care for the body, mind, and spirit.
My role in this campaign was to take the initial brand identity and headline ‘We See You,’ and translate that into a story that connected to PeaceHealth’s communities. As the lead creative for the video campaign, I led a team of creatives to come up with a concept that would do the beautiful brand identity justice. We created a series of videos featuring those who live and work in the communities PeaceHealth serves.
With a small production team I traveled around the Pacific Northwest capturing portraits that revealed more of their lives and personalities as the camera zoomed out. Then I interviewed them so we could hear their stories in their own words.
The result was a series of videos that demonstrates how PeaceHealth sees the people of their communities.
Role: Creative Director | Writer | Director | Editor
Other credits:
Agency: Sockeye
Co-Writer+CD: Andrew Dickson
Campaign CD: Steve Cousins
DP: Trevor Fyfe
Production Designer: Nate Smith
Producer: Katie Cronin
Photographer: Nils Ericson
Music: Aika