As part of a team of creatives at the brand agency, Sockeye, and in coordination with the adidas brand team as well as an international group of athletes and artists; we reimagined the brand’s attitude of Impossible Is Nothing for a new era. Noted by Forbes as “a blueprint for authentic representation,” this campaign leveraged a lineup of iconic cultural influencers from Beyoncé to Lionel Messi, and was shortlisted for a 2021 Clio award.
My role was to bring ‘Impossible is Nothing’ to life in six of twenty-seven films. I was responsible for initial concepting, writing scripts, and leading a team of editors and other post-production professionals through delivery, including directing A-list voiceover talent.
Role: Creative Director | Director | Editor
Other credits:
Agency: Sockeye
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Writer: Tim Sproul
Producer: Zen Freese
Music: Record Play
Role: Creative Director | Director
Other credits:
Agency: Sockeye
Editor: Scot Coatsworth
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Writer: Tim Sproul
Producer: Zen Freese
Music: Record Play
Role: Creative Director | Director | Writer
Other credits:
Agency: Sockeye
Editor: Jeffrey Richardson
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Producer: Zen Freese
Music: Record Play
Role: Creative Director | Director | Writer
Other credits:
Agency: Sockeye
Editor: Dylan Sylwester
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Co-Writer: Tim Sproul
Producer: Zen Freese
Music: Record Play
Role: Creative Director | Director | Editor
Other credits:
Agency: Sockeye
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Writers: Andrew Dickson, Tim Sproul
Producer: Zen Freese
Music: Record Play
Role: Creative Director | Director
Other credits:
Agency: Sockeye
Editor: Sarah Markus
CEO: Andy Fraser
ECD: David Neham, Peter Metz
Writer: Andrew Dickson, Tim Sproul
Producer: Zen Freese
Music: Record Play