pFriem | The Bears
This was a fun social campaign to introduce pFriem’s new pilsner and IPA can designs. I scoured hours of nature footage of bears and then digitally replaced the salmon with beer cans.
Role: Editor + Co-compositor
Other Credits:
Agency: Sockeye
ECD + Writer: Randall Schoonover
Compositor: Adam Sager, Wil Magness