adidas | Impossible is Nothing

Reimagining adidas’ classic brand statement ‘Impossible is Nothing’ for a new generation.

I led a team of video editors and motion graphics artists to create six films telling the stories of some of adidas most iconic athletes, cultural influencers, and initiatives by licensing existing footage and social content into brand new pieces. Throughout the course of this highly-collaborative undertaking, I wrote scripts, explored motion graphics treatments, got hands-on with the edits when necessary, and guided the creative to strike a careful balance between the individual stories, and the campaign’s overall narrative.